- Read in: 5 mins
- by: Hani Park
Marketing has come a long way from traditional advertising techniques. With the advent of technology, businesses have found new ways to engage with their target audience. Geofencing marketing is one of the most effective ways to reach out to potential customers in specific locations. By creating a virtual fence around a particular area, businesses can send targeted ads to customers within the geofence. In this blog, we will discuss how agencies and brands use geofencing marketing to grow their business. We will also explore the industries that use geotargeted ads and what locations digital marketers typically geofence to build a location-based audience.
GEOFENCING MARKETING BY INDUSTRIES
According to recent data, the top three industries that use geotargeted ads are retail, food and beverage, and healthcare, accounting for 29%, 27%, and 16% of the market share, respectively. Other industries that heavily use geotargeting include automotive, entertainment, and finance. With the rise of mobile devices, businesses have found it essential to have a strong mobile marketing strategy that includes geofencing to target customers in real-time.
LOCATION-BASED AUDIENCE BUILDING
When building a location-based audience, digital marketers typically geofence three types of locations: the client's location, the competitor's location, and the location where they know their customer has an affinity. This targeted approach ensures that businesses reach customers who are already interested in their products or services. It is a highly effective way to increase engagement and conversions.
WHY CHOOSE MICRO-FENCING FOR GEOFENCING MARKETING?
While geofencing marketing is a powerful tool, its effectiveness depends on the accuracy of the technology. That's where Micro Fencing comes in. Our technology offers extreme accuracy, with a radius of less than 15ft. This precision ensures that businesses target the right audience, increasing the chances of conversions. In today's fast-paced world, businesses cannot afford to miss out on potential customers. By choosing Micro Fencing, businesses can rest assured that their geofencing marketing campaigns will be highly effective.
Geofencing marketing is an innovative way for businesses to reach their target audience with precision. By building a location-based audience and targeting customers in real-time, businesses can increase engagement and conversions. With the rise of mobile devices, geofencing marketing has become an essential tool in any marketing strategy. By choosing Micro Fencing, businesses can ensure that their geofencing marketing campaigns are accurate, effective, and result-driven.