Micro-fencing™ in Real Estate
- Read in: 5 mins
- by: Ishan Mitra
The world is changing and the same can be said for the real estate industry. Covid 19 has forced the real estate industry to enter the realm of mobile marketing and change its approach to connecting consumers and buyers, selling and renting property. Geofencing has already become a regular practice in many industries. Retailers utilize geofencing to encourage customers to visit their stores by sending push alerts. Transportation & Logistics firms use geofencing to track and analyze fleets of vehicles. With so many firms currently reaping the benefits of mobile marketing, failing to use geofences is a significant disadvantage. Considering how real estate firms still use print advertising to market to potential clients, at Digital Factory, our patented next generation geofencing technology, Micro-fencing™ will transform the real estate industry.
Think of a geofence as an invisible wall that encloses a certain area. When users or assets enter or exit this area, digital actions are triggered that send information to the user's phone via push alerts or interactions with a mobile app. Digital Factory’s patented technology, Micro-fencing™, can build hyper-customized fences that are 200 times more accurate than current geofences. A standard geofence is limited to targeting an area of 100 meters minimum to deliver a message. Micro-fencing™ can target as precisely as the front door of an establishment, making standard geofences look obsolete. Additionally, our highly customizable and hyper-accurate micro-fencing™ technology allows customer journey tracking without requiring any additional hardware. Real Estate businesses will greatly benefit from our Micro-fencing™ technology while assisting potential home buyers in obtaining a property.