How Our Data-Driven Approach Helps You Understand Your Audience

At Digital Factory, we believe that understanding your audience is key to building a successful business. That's why we've developed a range of technologies that work together to give you accurate and relevant data about your users.

Our data-driven processes use a variety of tools to define your audience by their patterns of behavior. By understanding how your audience lives, works, and plays, our products help ensure that your communications are always at the right place, at the right time, and to the right audience. 

We don't just identify patterns – we provide actionable insights that will improve your reach and make you a trusted resource for your audience. Our technologies work together seamlessly to provide a holistic view of your audience's behaviors and preferences, so you can tailor your communications accordingly.

One of our key technologies is Microfencing, which lets you engage with your audience at specific Points of Interest (POI). With Microfencing, you can gather key performance metrics from these engagements and A/B test future communications to increase performance.

Another technology is Dwell, which helps you extract patterns of behaviors from your audience. By understanding where they live, work, and play, you can generate demographic profiles and enhance engagement on their terms with predictive analytics and behavior recommendations.

Finally, our Present technology lets you monitor your Microfencing and Dwell data, as well as your in-house analytics. You can pivot your campaigns and goals based on real-time information and pipe your analytics to/from Present using standard APIs.

At Digital Factory, we're committed to helping you understand your audience better. Contact us today to learn more about how our technologies can work for your business.