Cracking the Code

  • D4ed5751bf8328329533721cfc292e8a Technology
  • Readingtime icon Read in: 5 mins
  • by: Hani Park

As businesses continue to adapt to changing consumer behaviors, understanding the journeys and habits of their customers has become increasingly important. That's where DWELL™ technology comes in, using location-based data to provide deep consumer insights for businesses.

DWELL™ captures user location data, noting travel and time spent in each location. This helps brands gain a better understanding of their customers' lives, media habits, and their behaviors. By tracking individual behavior, DWELL™ generates user data that allows providers to gain insights into their users' preferences and tailor their services accordingly.