Cracking the Code
- Read in: 5 mins
- by: Hani Park
As businesses continue to adapt to changing consumer behaviors, understanding the journeys and habits of their customers has become increasingly important. That's where DWELL™ technology comes in, using location-based data to provide deep consumer insights for businesses.
DWELL™ captures user location data, noting travel and time spent in each location. This helps brands gain a better understanding of their customers' lives, media habits, and their behaviors. By tracking individual behavior, DWELL™ generates user data that allows providers to gain insights into their users' preferences and tailor their services accordingly.