Friday Five: December 4 - 8
- Read in: 5 mins
- by: Jerry Caggiano
The importance of a mobile app is becoming ever clearer. According to a report by App Annie, spending on all mobile app stores will surpass $110 billion in 2018. “Games still dominate in terms of overall dollars spent, the share for non-game apps will increase in 2018 as its growth is now outpacing that for games” In particular, areas to carefully watch are the countries China, India, and Brasil. These countries are experiencing massive increases in mobile users.
As more phone manufacturers enter the market, it is becoming more important, and more difficult, to expand into the Chinese market. In China, the five companies; Huawei, Xiaomi, Apple, Vivo, and Oppo, have soaked up 91% of the overall market. These manufacturers have also developed very different strategies focusing on different regions of China. “A phone maker can be a global sales leader, without ever trading beyond Chinese borders.”
Apple faced criticism after removing several apps from its Chinese store this year which helped users undermine China's Great Firewall. The Chinese market is one that Apple looks to continue pursuing already capturing 15% of the total market. Tim Cook believes that continuing with Tencent, China’s biggest social network and gaming company, Apple will be able to transition more Android users to IOS users.
GM bets drivers will use an e-commerce marketplace located in the dashboard of a car rather than their smartphones. GM states “This platform is financed by the merchants”. The marketplace comes in response to the partnership between Amazon and other car manufacturers including Ford. Amazon will integrate its Alexa personal assistant system to provide e-commerce capabilities in newer Ford models. Whether the GM marketplace works or not, e-commerce spending and mobile spending continues to soar providing reasons to experiment.
Ultrahaptics has raised about $38 million to develop its ultrasound technology that allows users to feel the shape of objects that are not actually there. “It uses small speaker-like ultrasound wave emitters to give the sensation of pressure and texture when you’re just waving your hands in the open air” The technology can be used as a way to let users interact with virtual reality and augmented reality without wearables or controllers.