technology that transforms mobile





Our team's digital inventiveness and mobile location expertise creates brand stories that produce results. We are seasoned professionals who have worked in marketing, technology, mobile, and beyond.



Every vision needs depth and imagination. We help execute that vision to engage the right audience at the right place and time. We learn about your brand. We listen to your great ideas and share ours. And, together, we build Micro-fencing campaigns that deliver powerful marketing moments. We want to help bring your brand’s story to life, one Micro-fence™ at a time. Let's start creating today.


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Lawrence Griffith
President North America
Lawrence has been breaking new ground in digital for more than 15 years. Leading diverse digital and social initiatives for companies like Procter & Gamble, Hasbro Inc. and Nokia, Lawrence is an innovator having founded three successful businesses. A serial entrepreneur, he has been recognized by The Wall Street Journal, The New York Times, Who's Who, Bloomberg Businessweek and National Public Radio.
Adrian Delancy
Adrian has developed and managed all facets of technology from optics to wireless communications and from energy sustainability to information technology. A master of the software development life cycle, he completed scientific research and development on major projects for institutions such as Purdue, Harvard, Princeton and Accenture.
Vikas Wadhwa
Vikas has over a decade of experience in information technology consulting and management. He also possesses deep creativity and a love of innovation—Vikas is the founder of several film and video production companies working on projects for such companies as Allstate, Accenture and Slalom Consulting.
Jerry Caggiano
EVP - Mobile Content Strategy
As an Executive Creative Director at Leo Burnett and as Chief Creative Officer of his own advertising agency, Jerry has managed brands that rely on using many media channels to reach their audience: webisodes, social, branded entertainment, ambient media, DRTV and direct mail on top of a steady diet of print, television and outdoor. He has led award-winning campaigns for clients like General Motors, U.S. Army Recruitment, Proctor & Gamble, and Allstate Insurance.
Michael Baer
SVP - Account Management
A passionate and inspiring integrated marketing and communications leader, Michael has 25 years in marketing and new media, including digital marketing, CRM, content-marketing, mobile and social media. Michael has launched initiatives for global agencies such as Starcom, Cramer-Krasselt, Lowe & Partners and Ammirati Puris Lintas.
Roy Edmondson
SVP - Program Deployment
Edmondson is a global marketing and communications expert who has worked in Europe, Asia and the United States in a variety of roles both “in-house” and “in-agency” to service clients in a variety of industries. He has led award-winning campaigns and product launches for brands like Marlboro Lights, Levi’s 501 campaign, Kodak EasyShare-One Camera Global, and Doritos Crash the Super Bowl.
David Thierry
EVP - Mobile Brand Development
As a former big advertising agency Creative Director, and Chief Creative Officer of his own advertising agency, David Thierry has a long history of being a conceptual; literate art director who challenges himself and teammates to achieve the best possible outcome. He has an exceptional visual and graphic sense and brings a passion for design to all of his work. He has had led award-winning work for clients like Proctor & Gamble, Kraft, and A-1 Steak Sauce.
Jim Marcus
Director - Creative Services & Digital Content
Jim has worked in digital since the beginning of the Web, but is more interested in how to meet brand needs and user needs simultaneously, regardless of medium. Jim has done a lot of work helping brands create social strategies that can help them find points of contact with consumers. Specialties:I think of innovation work as watching out for Icebergs and Rescue ships. What comes next is not just important, it's the life or death of any company. Every challenge can be an opportunity if you are prepared for it and that's what I strive to do with my job.
Dan Granick
SVP - Client Promotion Strategy
Dan is a creative innovator. With 25 years experience owning a top promotional products company he brings to the team high level sales, marketing and custom product development. Dan has always been a head of the game introducing the newest cutting edge products and technology to his clients. Dan has immersed himself into digital marketing and interactive technologies over the past five years developing such things as the VR Dome showcased at this years Super Bowl in Houston.
Lorenzo Tagli
EVP - Product Development and Deployment
Lorenzo is a proven visionary IT leader adept at delivering game-changing business applications within the eCommerce, Financial Services, Insurance, and Real Estate space. He has led large divisional IT departments in multiple senior CTO and SVP roles at TCF, VP GE Capital, AON, and Munich American. A veteran of multiple startups and M&A integrations, Lorenzo's strengths and passions include thought leadership, innovative system architecture, process implementation, and business analytics.
Fereshteh Emami
Chief Data Scientist
Fereshteh has more than a decade of experience in chemometrics and data analysis. She is a seasoned data scientist in such areas as programing in MATLAB, including statistical analyses, data visualization, data mining, machine learning (supervised/unsupervised learning), feature selection, regression/pattern recognition (classification and clustering), and cross-validation. She has worked with a number of top technology companies in programming and analytics to extract knowledge from various data sets.
Jonathan Lee
Senior Client Engagement and Promotion Strategy
Jonathan is passionate about innovation and networking. By combining the two, Jonathan has been a trusted business developer and client relationship manager for top Fortune 500 brands, NBA, NFL, MLB, and NBC Universal. His curiosity and never-ending drive continues to shape his experiences in marketing, digital, and business.
Vivek Wadhwa
Director - Product Deployment
Vivek has over 15 years of IT experience. His passion for technology parallels his dedication to apply and deploy it for Digital Factory and its clients. With his extensive background in computer and mobile technology, Vivek has served as principle network engineer for three of the largest computer software companies in the U.S.
Wynndel Watts
VP - Client Engagement
Wynndel is a trusted business leader with over 30 years of IT sales, marketing, and P & L management experience. As a sales Executive at IBM, he was responsible for client relationships and business development in emerging technologies in such industries as travel and transportation, retail distribution, energy and utilities, and health and wellness.
Alan Tsao
EVP - Finance & Revenue
Alan is a seasoned financial executive who has led small to large finance and accounting teams for billion dollar divisions at such companies as Nielsen, Kraft, Tenneco Automotive, and Pentair. Alan specializes in business analytics, revenue optimization, corporate due diligence, process excellence, and mergers & acquisitions. His passion is in driving the top and bottom lines of the P&L through strong financial and accounting stewardship.
Advait Patel
Software Engineer Android Model
Advait helps companies with mobile solutions. His previous work includes Allstate, where Advait helped them with creating their first Connected Home product. Advait's experience runs from Java technologies, Object Oriented Programming, Internet of Things, and Amazon Web Services.
Jeremiah McAllister
Sr. Software Engineer
Jeremiah brings incomparable design and development to mobile and backend software applications. He has more than 20 years of experience as a software engineer, programmer, and consultant. Jeremiah's past experiences include consulting for T-Mobile and Experience Harlem and programming for Groovbug and Pentax Medical.
Neel Patel
Software Engineer
Neel is an experienced software engineer who specializes in backend development and mobile solutions. He has worked for top companies, including Infotech Solutions, on machine learning projects such as python libraries, SVM, LR, and probabilist graphical methods.
Lester McCarroll, Jr.
VP - Client Engagement
Lester is a remarkable marketer, business developer, and community relations maverick. He specializes in strategy and product development, strategic marketing, business process reengineering, coaching, and project management. Lester has worked with telecommunication giants such as AT&T Bell and Motorola helping them drive sales and develop strategy. He was a managing director at GP Ventures.
June Feng
Senior Financial Analyst
June has deep business knowledge and a strong work ethic. Her diverse background includes several work experiences with Fortune 500 companies, and international exchanges, which has given her a well-rounded skill set including interpersonal skills and critical thinking. June's solid financial background and her passion for financial analytics make her a true asset to Digital Factory.
Jamal Malik
Associate People Matters
Jamal is an organizational and management professional. His experience in training and development, organizational behavior, and leadership has provided a strong foundation for him to grow in human capital positions. Jamal is a team player with a broad skill set, who’s contributions to the Digital Factory team have led to change and growth.
Claire Hu
Financial Analyst
Claire is an experienced financial analyst and researcher. Her work includes asset management, IPOs, reporting and analytics, and strategic planning for financial institutions. Claire is analytical, detail oriented, and creative - bringing a unique and innovative approach to the Digital Factory team.
Robert Jones
SVP - Accounting Services
Robert has over 10 years of tax experience ranging from corporate tax to the non profit sector. His organizational development and attention to detail has led him to work and consult with Fortune 500 companies where he's delivered exceptional accounting and tax services. Robert holds duel master degrees in accounting and tax.
Marco Yeung
Financial Analyst
Marco is a forward-focused individual with experience in analytical and managerial financial relations. He provides guidance and leadership support to the finance team and the Digital Factory team. Marco is ambitious and has an insatiable appetite for learning that drives him towards the top.
Jing Li
Software Engineer - Android
Jing is a force to be reckoned with. Her brilliant work and experiences in software engineering have allowed her to excel in Android mobile development. Jing’s passionate about science and technology, and exercises her skills in Java, Matlab, and Eclipse. She has created games, apps and 3D models throughout her career.
Monica Nia Jones
Integrated Marketing Associate
Monica Nia is an energetic and goal oriented, multi-talented marketer. In addition to the brand management and marketing agencies she has worked with, Monia Nia also serves on the Executive Board of the Black African Coalition. Her creative and adventurous appetite for developing a wealth of professional experiences continues to shape her engagements in a range of professional ventures from field marketing to digital marketing.
David Rodgers
Senior Software Engineer - Web Applications
David is a well-versed Back End Software Developer. His skills in Git, HTML, CSS, JavaScript, and SQL have allowed him to excel and build strong team dynamics. David has spear-headed projects for companies like Dev Bootcamp, Robert H Rosenfeld and Associates, and Zebra Technologies.