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Integrated Marketing Executive

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WE CAN't WAIT.

JOB DESCRIPTION
About the Role This fractional leadership role will oversee brand development, digital marketing, demand generation, and go-to-market initiatives to increase market visibility, strengthen customer engagement, and support revenue growth. The expectation is to bring elevated brand management expertise, strong commercial instincts, and a proven ability to translate strategy into impactful marketing initiatives. A key priority will be establishing Digital Factory as a recognized and credible innovator in the technology marketplace through compelling brand storytelling, executive thought leadership, and strategic visibility initiatives. The role will also identify opportunities to position the CEO and executive leaders as industry thought leaders, pursue relevant industry rankings, awards, and recognition opportunities, and build strategic relationships that enhance corporate reputation, market credibility, and long-term enterprise value. This is an equity-only, fractional opportunity for experienced, entrepreneurial-minded professionals who want to put their expertise to work beyond their current role or consulting portfolio. Help scale a next-generation data analytics and technology company, earn an ownership stake, and participate in the potential financial upside of the value you help create.

Department: Executive
Reports to: CEO,
Location: Remote

WHO WE ARE

Our team's digital inventiveness and mobile location expertise creates brand stories that produce results. We are seasoned professionals who have worked in marketing, technology, mobile, and beyond. Our skills include Micro-fencing, mobile strategy, data analytics, and more.

THIS POSITION WILL ENTAIL:

What You’ll Do

Marketing Strategy & Execution

  • Develop and execute a focused marketing strategy aligned with corporate objectives, brand priorities, and commercial growth.
  • Partner with the CEO to translate the company's vision into actionable marketing initiatives.
  • Establish quarterly marketing priorities, deliverables, and performance measures.
  • Build foundational marketing capabilities, processes, and tools appropriate for a scaling organization.
  • Direct and coordinate marketing contributors and resources to ensure effective execution of agreed priorities.

Brand Development & Management

  • Lead brand positioning, messaging, identity, and consistency across digital and customer-facing platforms.
  • Develop compelling brand narratives that differentiate Digital Factory within the technology marketplace.
  • Oversee brand standards and the quality of website content, marketing collateral, presentations, and digital assets.
  • Drive targeted brand awareness initiatives that strengthen market recognition and credibility.
  • Partner with the CEO to maintain brand integrity and alignment with the company's strategic vision.

Digital Marketing & Demand Generation

  • Develop and oversee targeted digital marketing initiatives across priority channels, including social media, search, email, website, and content marketing.
  • Lead campaigns designed to increase brand engagement, generate qualified leads, and support commercial opportunities.
  • Establish audience segmentation and targeted marketing approaches for priority customer markets.
  • Leverage marketing analytics, automation, and AI-enabled tools to improve effectiveness and efficiency.
  • Evaluate campaign performance and refine initiatives based on measurable results.

Product Marketing & Commercialization

  • Collaborate with Product, Technology, and Revenue leadership to develop go-to-market plans and product marketing initiatives.
  • Translate technology capabilities into clear, compelling customer value propositions.
  • Develop product messaging, launch materials, and marketing campaigns that support commercialization.
  • Conduct market research and competitive analysis to identify customer needs and market opportunities.
  • Ensure alignment between product positioning, brand messaging, and commercial objectives.

Sales Enablement & Revenue Alignment

  • Partner with Revenue and Sales leadership to support pipeline development, customer acquisition, and strategic partnerships.
  • Direct the development of sales enablement materials, product collateral, presentations, and targeted marketing content.
  • Align marketing campaigns with commercial priorities and prospective customer segments.
  • Establish measurable marketing contributions to lead generation and commercial pipeline development.
  • Collaborate with Revenue leadership to assess lead quality, engagement, and campaign effectiveness.

Communications & Market Visibility

  • Provide strategic direction for corporate communications, public relations, thought leadership, and industry engagement initiatives.
  • Position the CEO and executive leadership as brand ambassadors through relevant speaking opportunities, publications, interviews, and industry forums.
  • Identify and pursue appropriate industry rankings, awards, innovation lists, and recognition opportunities that enhance corporate visibility and credibility.
  • Cultivate strategic visibility opportunities through partnerships, professional networks, industry platforms, and media channels.
  • Ensure alignment and consistency across corporate communications, executive messaging, and marketing initiatives.

Marketing Analytics & Performance

  • Establish and monitor marketing KPIs, including brand awareness, digital engagement, website performance, qualified leads, conversion, and pipeline contribution.
  • Provide regular, concise updates to the CEO on priorities, progress, outcomes, and emerging opportunities.
  • Evaluate marketing effectiveness and recommend adjustments based on business impact and available resources.
  • Prioritize initiatives that deliver the greatest value within the agreed fractional commitment.
  • Establish repeatable marketing processes and performance reporting that can scale with the business.
DESIRED SKILLS QUALIFICATIONS:

What You Bring

  • 8+ years of progressive marketing experience, including at least 3 years in a senior marketing leadership capacity with a Bachelor's degree in Marketing, Business, Communications, or related discipline; advanced degree preferred.
  • Demonstrated success developing and executing brand, digital marketing, and commercial growth strategies.
  • Experience within technology, SaaS, digital platforms, or related industries strongly preferred.
  • Proven ability to develop marketing initiatives that strengthen brand awareness, customer engagement, and commercial opportunities.
  • Experience leading product marketing, go-to-market initiatives, demand generation, and sales enablement.
  • Strong understanding of marketing analytics, digital platforms, content marketing, and marketing automation.
  • Experience developing executive visibility, thought leadership, strategic partnerships, or industry recognition initiatives.
  • Experience in startup, growth-stage, or entrepreneurial environments preferred.
  • Ability to establish strategic priorities, lead cross-functional initiatives, and deliver measurable results within a fractional engagement.

Leadership Attributes

  • Exceptional brand judgment and commitment to quality.
  • Strategic perspective combined with hands-on execution capabilities.
  • Strong commercial instincts and business acumen.
  • Creative, innovative, and entrepreneurial.
  • Resourceful and adaptable in an evolving environment.
  • Data-driven and focused on measurable outcomes.
  • Collaborative, self-directed, and accountable.
  • Comfortable operating within a flexible, fractional leadership structure.

What You Get

  • Equity-based opportunity to build and lead the global talent engine at Digital Factory.
  • Strategic seat at the table, shaping how we grow and who we bring into the business.
  • Partnership with executive leadership on workforce design and scaling strategy.
  • A creative, inclusive culture that values innovation, clarity, and purpose.

Compensation

This opportunity is offered on an equity-only basis as we continue to scale. There is no salary or hourly compensation at this time.

At Digital Factory, we’re committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. Digital Factory believes that diversity and inclusion among our teammates is critical to our success, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.



Digital Factory is an Equal Opportunity Employer

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