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What can you do with a Micro-Fence: Christmas Shopping

  • C436dc974a7ce10c47fc6defa0deb465 Micro Fence
  • Readingtime icon 7f6ed98687a2fde2a669bc10ecaf08c2c2652e20d8cb845f194123a080e1f57b Read in: 2 mins
  • by: Alexis Prousis

It’s the busiest shopping season of the year. Cyber Monday feels like yesterday, and now Christmas shopping is expected to hit higher sales records. However, whereas a majority of shoppers bought for themselves on  Black Friday and Cyber Monday, everyone is on a mission to shop for others now.


An average U.S. consumer expects 13 gifts for Christmas. Customers are looking for convenience and great values. If retail brands used Micro-fencing and Dwell this season, they could certainly make shopping experiences more exciting and fun.

With micro-fencing, brands can stand out from the competition:

Though retailers such as Bloomingdale’s and Nordstrom try hard to establish their exclusive product lines to attract more customers, most of the sales come from products that could be found at their competitor’s store. With similar product selections, customers look for better values and brand perceptions. Implementing micro-fencing could be the key to winning the competition this holiday season. Discounts and coupons can be delivered to customers’ mobile devices whenever they walk into a fence. Based on real-time data report generated by Dwell, brands can make adjustments to their approach anytime to get better results. With micro-fencing and dwell, brands can stay ahead of the game and reach potential customers first.

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With micro-fencing, brands can build better customer relationship:

Looking at all the successful brands in the market, great business is more than an impressive sales report. Customer relationships and brand loyalty are also important to a brand, and they both start with good communication. Communication is a contact sport, so do it early and often. With micro-fencing, brand communication becomes easier.


Christmas season is a great time to connect and be present for customers. A simple holiday greeting or a customized message can be delivered to customers’ mobile devices, which humanizes and benefits the brand in a long run.

Christmas is around the corner, and now is the perfect time to integrate better mobile experiences into your branding efforts. With the help of micro-fencing and Dwell, brands can create more relatable campaigns to connect with customers and collect real-time data to better execute the campaigns.