What can you do with a Micro-Fence: Sports Stadiums
- Micro Fence
- Read in: 3 mins
- by: Alexis Prousis
For over a hundred years, baseball has been a part of American culture and has been widely adopted all over the globe. Each year, millions of fans cheer on their favorite team in hopes of taking home a win. As fans begin to pour into Wrigleyville for the World Series game on October 25th, consumers will be downloading the “MLB.com Ballpark” app. The mobile application allows fans to check-in automatically through iBeacon technology, purchase tickets, stay up-to-date with the latest news, and help guide them through the park.
As the World Series kicks off, fans lucky enough to be watching at Wrigley Field will undoubtedly be using their phones. But, they aren’t the only ones. In the surrounding Wrigleyville bars, thousands upon thousands of fans will be cheering on their favorite team. Using micro-fencing™, brands like Anheuser-Busch, Under Armour, and the MLB could connect with these fans (inside the stadium and throughout Wrigleyville) - after a home run or between innings - in the most meaningful and engaging way possible.
Micro-fencing™ puts the brand at the forefront of consumers’ minds by connecting the brand with the fan experience. As the baseball season comes to a close in the next week, basketball has only just begun. The NBA season tips off today, and marketers have the opportunity to utilize micro-fencing™ to start the season off with a slam dunk. Don’t forget, there’s still college football, the NFL, and the NHL to capitalize on as well!