digital factory: ideas, news, and events

The Friday Five: November 13-19, 2016

  • D4ed5751bf8328329533721cfc292e8a Technology
  • Readingtime icon 7f6ed98687a2fde2a669bc10ecaf08c2c2652e20d8cb845f194123a080e1f57b Read in: 3 mins
  • by: Alexis Prousis

Snapchat Spectacles are Here and They are Ridiculously Fun

Snapchat enters the realm of Virtual Reality with the release of Snapchat Spectacles. Now users can create the ultimate snapsterpiece

3 ways to Use Geo-fencing to Drive Small Business Saturday Sales

Location based marketing such as Microfencing™ puts small businesses on the forefront of the market. Now, small businesses can target their competitors’ customers and relevant  real-time offers to specific consumers.  

Personalize or Perish: The Content Marketing Dilemma

A growing majority of consumers express the desire for more personalized marketing. To keep up with this trend and stay ahead of the competition, marketers must turn  to more real-time marketing tactics like Microfencing™.

Google, Facebook Say They Won’t Serve Ads to Fake News Sites

Digital fraud is becoming an increasing concern for digital marketers and the public. To combat and put an end to the situation, Google and Facebook are making efforts to eliminate false news sites by discontinuing their services to the fraudulent websites, restricting the websites influx of revenue.

More Consumers Plan to Shop in Department Stores than Online this Holiday, Says NRF

With the the shopping season quickly approaching, the majority of consumers are keeping the Black Friday tradition alive by shopping at brick-and-mortar stores over online. Additionally, 46 percent of consumers plan to use their mobile device to guide their purchasing decisions over the holiday. The door is wide open for brands to drive foot traffic to stores with location based marketing technology such as Microfencing™.