The Friday Five: November 13-19, 2016
- Read in: 3 mins
- by: Alexis Prousis
Snapchat enters the realm of Virtual Reality with the release of Snapchat Spectacles. Now users can create the ultimate snapsterpiece
Location based marketing such as Microfencing™ puts small businesses on the forefront of the market. Now, small businesses can target their competitors’ customers and relevant real-time offers to specific consumers.
A growing majority of consumers express the desire for more personalized marketing. To keep up with this trend and stay ahead of the competition, marketers must turn to more real-time marketing tactics like Microfencing™.
Digital fraud is becoming an increasing concern for digital marketers and the public. To combat and put an end to the situation, Google and Facebook are making efforts to eliminate false news sites by discontinuing their services to the fraudulent websites, restricting the websites influx of revenue.
With the the shopping season quickly approaching, the majority of consumers are keeping the Black Friday tradition alive by shopping at brick-and-mortar stores over online. Additionally, 46 percent of consumers plan to use their mobile device to guide their purchasing decisions over the holiday. The door is wide open for brands to drive foot traffic to stores with location based marketing technology such as Microfencing™.