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What can you do with a Micro-fence™: Halloween🎃

  • C436dc974a7ce10c47fc6defa0deb465 Micro Fence
  • Readingtime icon 7f6ed98687a2fde2a669bc10ecaf08c2c2652e20d8cb845f194123a080e1f57b Read in: 3 mins
  • by: Alexis Prousis

Every year thousands of ghosts, witches, and superheroes roam the neighborhoods in search of one thing, satisfying their sweet tooth. Halloween is a widely adopted tradition. In 2013, over 41 million kids ages 5 to 14 trick-or-treated in the U.S. alone. When it comes down to choosing between a trick or a treat, many households find providing candy to be the superior choice, spending approximately $3 billion on candy during the Halloween season.

However, consumers today don’t necessarily go for that sugar rush right away, as "41% of consumers buy candy during the first two weeks of October and 25% wait until the last two weeks, while a third buy in September." (Time)

Grocery and drug store apps can capitalize on the Halloween rush. By using Micro-fencing™ in their store’s app, grocery and drug stores can keep consumers in the holiday spirit, delivering messages and content as well as reminders to purchase fun-sized snacks or even pumpkins to carve and decorate.