What can you do with a Micro-fence™: Halloween🎃
- Micro Fence
- Read in: 3 mins
- by: Alexis Prousis
Every year thousands of ghosts, witches, and superheroes roam the neighborhoods in search of one thing, satisfying their sweet tooth. Halloween is a widely adopted tradition. In 2013, over 41 million kids ages 5 to 14 trick-or-treated in the U.S. alone. When it comes down to choosing between a trick or a treat, many households find providing candy to be the superior choice, spending approximately $3 billion on candy during the Halloween season.
However, consumers today don’t necessarily go for that sugar rush right away, as "41% of consumers buy candy during the first two weeks of October and 25% wait until the last two weeks, while a third buy in September." (Time)
Grocery and drug store apps can capitalize on the Halloween rush. By using Micro-fencing™ in their store’s app, grocery and drug stores can keep consumers in the holiday spirit, delivering messages and content as well as reminders to purchase fun-sized snacks or even pumpkins to carve and decorate.