What can you do with a Micro-Fence: Music Festivals and Live Events
- Micro Fence
- Read in: 2 mins
- by: Alexis Prousis
People love music festivals for the variety and diversity of music as well as the fun experience. And brands can participate in the experience by engaging with festival-goers with real-time, location-based micro-fenced content.
Because audiences download festival apps to register their wristbands, customize their personal programs and add value to the experience, brands have great opportunities to interact and deliver them content during the multiple, appropriate ‘micro moments’ in the festival experience .
Set up fences by stages, food venders, water stations and restrooms and offer news, updates and timed offers and discounts. An exclusive autograph signing? 50% off beer? Shorter bathroom lines? All these notifications add value to the festival-goers experience.
What are you waiting for?