April 17 - 23

  • 4375ca54bc742d71b44c90efb7b947f6 Friday Five
  • Readingtime icon Read in: 4 mins
  • by: Karolina Bacewicz

Women helping women owned businesses, brands supporting healthcare workers and more social distancing brand logos. These and more on this week's blog!


Spanx CEO and founder, Sara Blakely, announced that she will be giving $5 million to support female owned and run businesses during the COVID-19 pandemic. The shapewear brand’s Red Backpack Fund will be distributing a thousand $5,000 grants along with a red backpack and a free year long All-Access account subscription to MasterClass. “$5,000 is what I started Spanx with 20 years ago, and my hope is that by giving this money, it will not only help them, it will also help their families and their employees,” she said in an Instagram post. (Forbes)


Dove launched the “Courage is Beautiful” campaign in response to the healthcare workers in the U.S. who get physically marked up by their protective gear during their long and exhausting shifts throughout the past few weeks. The idea launched in Canada, shows a compilation of healthcare workers in their masks, it reached the U.S. this week. Parent company, Unilever, donated to the Direct Relief fund and has also donated over 200,000 masks to hospitals in New Jersey and will donate on National Day of Service May 21, in which all essential items made in Unilever factories will be donated to relief efforts through Feeding America and other charities. (Ad Age)


The Four Seasons in NYC, owned by Ty Warner Hotels and Resorts, is providing free rooms to doctors, nurses and other healthcare workers that are traveling to New York to help with the healthcare crisis. “Many of those working in New York City have to travel long distances to and from their homes after putting in 18-hour days,” said Ty Warner, the founder and chairman of Ty Warner Hotels and Resorts, which owns the property. “They need a place close to work where they can rest and regenerate.” (Bloomberg)


After looking at McDonald’s social distanced golden arches, a few other brands have edited their logos to the appropriate six feet apart, to scale. Audi’s linked ring logo has come apart into four separate rings with the caption, “Keep Distance.” Volkswagen has separated the “v” from the “w” in their iconic circle logo, with the caption, “Thank you for keeping your social distance.” In NYC’s Times Square, Coca-COla is running an ad with the logo type separated by about two spaces between each letter, along with the caption, “Staying apart is the best way to stay united.” (CNN Business)


Burger King keeps it odd, with their updated take on a common phrase with: Couch Patotriot. The fast food brand launched an ad that is saluting those who are staying home during the current health crisis and are practicing correct social distancing guidelines. The ad is a video to promote their mobile app, that provides delivery and for free during this time. The ad also mentions their partnership with the American Nurses Foundation and that they are donating Whoppers, as meals, to healthcare workers. (Muse By Cleo)

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