April 10 - 16

  • 4375ca54bc742d71b44c90efb7b947f6 Friday Five
  • Readingtime icon Read in: 4 mins
  • by: Karolina Bacewicz

The simplest way to help you, your loved ones and community safely is through social distancing. After weeks of staying in, the weather is starting to show spring and people are crowding the streets again. Take a look at McDonalds, Nike and other brands that have taken on spreading the stay-at-home message.

 

McDonalds is still operating in the US, with health precautions in place, but have taken a turn in messaging, to make sure people are staying home or taking their afternoon walk at a safe six foot distance. McDonalds Brazil took the opportunity to show social distancing through a campaign where the iconic golden arches are now split apart, exemplifying how social distancing should look and how the brand is cooperating with that order. (Today)

 

Netflix was indirectly involved in getting people to stay in. Ad school students, Seine Kongruangkit and Matithorn Prachuabmoh Chaimoungkalo, created these imagined OOH campaigns using billboards and other print ads to spoil TV shows for the people who are still wandering out and about during self quarantined times. After returning home to Thailand and seeing that the government was doing little to keep people in their homes during the global health crisis. Netflix has rejected the campaign and doesn’t plan on picking it up, but has gained 25% more unique new visitors since the fake campaign went viral. (Paper Mag)

 

Nike launched a campaign late March entitled, “Play inside, play for the world.” The campaign launched with an ad reading: "If you ever dreamed of playing for millions around the world,now is your chance," the ad reads. "Play inside, play for the world." Shortly after, brand partners and celebrities posted campaigns with the same tagline to their social media accounts. The idea of the campaign is to promote people to keep moving and practicing their craft, but in a safe way so they can save the world now and play for the world in a safer future. (USA Today)

 

Facebook has launched Tournaments for multiplayer games hosted on the social media platform. Joining the World Health Organization with the #playaparttogether campaign, Facebook Gaming is hoping to get players and streamers together through online gaming during this time of social isolation. This will allow friends, families and gaming communities to stay entertained and connected outside of messaging and sending each other posts all day. (The Next Web)

 

Chicago Mayor, Lori Lightfoot, has also put together and is featured in a stay-at-home campaign, #StayHomeSaveLives, where she appears as a baker, basketball player and more, in an effort to encourage residents to stay in.  Lightfoot has been memed after ordering a stay-at-home across the city after people crowded parks and the lakeshore a few weeks ago. Lightfoot has taken the memes and is having fun with them on her official Twitter, reposting them as they come up. (The Washington Post)

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