March 13 - 19

  • 4375ca54bc742d71b44c90efb7b947f6 Friday Five
  • Readingtime icon Read in: 4 mins
  • by: Karolina Bacewicz

 

For those in fear of or especially sensitive to COVID-19, CVS Pharmacy stores are offering free delivery on online grocery orders. "The latest steps we’re taking will help ensure patients of all ages have every option available to them when it comes to filling prescriptions,” Troyen Brennan, executive vice president and chief medical officer for CVS Health, said in a statement. "As long as COVID-19 continues to be a threat, we’ll maintain a relentless focus on how best to serve our patients, members and customers.” CVS will also waive early early refill limits on 30-day prescriptions for chronic illness medications for asthma and hypertension. (USA Today)

 

Streaming platform, Twitch, will be releasing advanced data as part of a partnership with media measurement company Comscore. The media metrics company will quantify minutes spent watching ads and content, with the goal to help advertisers understand the US and Canada audiences. This will provide advertisers with data to better segment audiences and creative relevant content for them. (Mobile Marketer)

 

Quibi will finally launch early April, but has been steadily releasing teasers of catered-to-smartphone content, all at 10 minutes or less. Content will be categorized as Movies in Chapters, Daily Essentials, and Unscripted and Documentary Series. Quibi has brought on board big names like LiamHemsworth, Sophie Turner and Chrissy Teigen. Initial subscribers will receive a 90-day free trial if they sign up on the official website. About 175 original shows and 8,500 episodes are expected to air during Quibi's first year. (News Week)

 

As for advertising on Quibi, 25 brands have been picked up in time for the app’s launch next month. The non-skippable ads will run for six, ten or 15 seconds. The ads will not be midroll, but will appear well before content is chosen to be watched on the quick view page. Depending on where the show caps (from five to ten minutes) will depend on how long of an ad is played before it. In order to better monitor ad success and how often they run, Quibi has been limited to only ten brands with running ads in the first year. (Mobile Marketer)

 

Apple updated its App Store Review guidelines to let apps send advertising as push notifications. Apple is requiring extensive and explicit permission processes in order to allow these notifications to go through. Apple is pushing app developers that use third-party or social login services to also offer "Sign In with Apple.” The privacy-focused authentication, automatically  logging you into multiple apps while using the same Apple ID. (Mobile Marketer)

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