March 6 - 12

  • 4375ca54bc742d71b44c90efb7b947f6 Friday Five
  • Readingtime icon Read in: 4 mins
  • by: Karolina Bacewicz

We're back this week with the top five major marketing stories on everyone's minds!

 

Facebook is providing the World Health Organization with unlimited free advertising and “other in-kind support” to quickly provide accurate updates about coronavirus and COVID-19, said CEO, Mark Zuckerburg, in a post on Tuesday. Zuckerburg will also provide in-kind offers to other global world health organizations. Facebook is banning advertisements that claim to cure or prevent the virus. (Ad Week)

 

Snapchat is launching the Snapchat Audience Network, allowing it’s full screen ad format to reach third party apps. When the network was still in development, Snapchat described it as a helpful way for software developers monetize their apps, and to give advertisers a chance to reach more viewers with full-screen mobile ads than advertising on Snapchat alone. Audience networks at Facebook and Google have been successful, but the tides are shifting with how companies navigate data privacy. (Mobile Marketer)

 

Google teased Assistant updates at CES and are now available to Android users. Google Assistant provides an alternative to those who do not have hands free scrolling or just need a break from screen time, Google will read you an entire webpage. Just prompt with “Hey Google, read this webpage” and Assistant will scan the webpage and read it aloud almost accurately. It will highlight the text as it reads, you can adjust reading speed and can translate into different languages. (Tech Crunch)

 

HP Inc rejects $36 billion offer from Xerox Holdings Corps’, saying they have undervalued them. Xerox raised it’s proposed share price from $2 to $24 after previous rejections from HP. Chip Bergh, chair of HP’s board, said the offer would leave shareholders investing in a combined company with irresponsible debt. “(It) would subsequently require unrealistic, unachievable synergies that would jeopardize the entire company,” Bergh said in a statement. (Reuters)

 

Burger King has come out with a shocking ad campaign, featuring a time lapse of a molding Whopper to Aretha Franklins, “What a Difference a Day Makes.” The idea behind the gross ad is to show that Burger King is eliminating artificial preservatives from all of the food items on the menu. “The idea is the beauty of real food is that it gets ugly,” says Fernando Machado, Restaurant Brands International’s global chief marketing officer. The burger chain decided to take a far more realistic approach with showing the food the products overtime. (Ad Age)

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