January 24 - 30

  • 4375ca54bc742d71b44c90efb7b947f6 Friday Five
  • Readingtime icon Read in: 4 mins
  • by: Karolina Bacewicz

More Super Bowl updates, Pokemon Go is taking over the event industry, and Disney is making some changes, all in this week's Friday Five blog!

 

After 104 years of service, Planters is officially putting Mr. Peanut to rest at a funeral planned for the day Super Bowl LIV. PLanters teased us yesterday with a pregame ad depicting Wesley Snipes, Matt Walsh, and Mr. Peanut embraced on a road trip that suddenly went wrong, leaving us to come to the conclusion. Planters has cracked its way closer to the top of Super Bowl ads to look forward to. (AdAge)

 

TikTok keeps topping the charts of the social media platform game. Last year, TikTok hit 738 million downloads, making it the second most downloaded app after WhatsApp. TikTok’s lifetime downloads are at 1.65 billion, making it one of the most popular apps ever, and it doesn’t seem to be losing momentum since they are now a new platform for marketers to reach their audience. (Mobile Marketer)

 

Disney acquired 20th Century Fox this past year and is now phasing out the “Fox” name and rebranding as “20th Century Studios” and “Searchlight Pictures.” This is presumably to differentiate the newly acquired Disney properties from former owners, Fox Corporations. The next film out will feature the newly designed logo with “Searchlight Pictures Presents.” (The Verge)

 

Again, in Super Bowl streaming news, AdColony found that people are more likely to stream the game off of connected TVs (CTVs) over watching the game through traditional broadcast. The research also uncovered that viewers streaming is projected to reach 11% over 9% who streamed in 2019. Although traditional broadcast still reigns, for now, it is projected to drop 15% from last year. (Mobile Marketer)

 

As mobile AR games continue to come out from Niantic, the events that surround the popular Pokemon Go have brought together millions of people and $247 million in tourism revenue to the three cities that hosted the large scale live events. Chicago, being on of the locations, brought in the most revenue at an estimated $120 million with 64,000 attendees from across the four- day event. “Over the last 7 years, live, real-world events have been central to Niantic’s goal in leveraging technology to create interactive experiences that foster exploration and discovery, active and healthy lifestyles and lasting friendships,” Michael Steranka, Niantic’s senior manager for live events. Now that the company has a handle on running large scale festivals, it plans to expand events across the country in the coming years. (The Verge)

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