Friday Five: September 27 - October 3

  • 4375ca54bc742d71b44c90efb7b947f6 Friday Five
  • Readingtime icon Read in: 4 mins
  • by: Karolina Bacewicz

In this week’s Friday Five we’re learning about the massive success of TikTok in mobile advertising, updating you on tech giants Amazon and Google, and how Roku is pioneering ad tracking in connected TV!

 

Amazon introduced a new line of wearable tech-cessories. Hoping to take up space in the global earbud market, Amazon revealed the voice-powered Echo Pods. They are also reviving the tech frames trend with Echo Frames and adding on a new idea with Echo Loop, a wearable ring device. All the devices are Alexa integrated, with the exciting feature to change Alexa’s voice to Samuel L. Jackson’s. (Mobile Marketer)

 

Google introduces Face Match as the latest feature on the Hub Nest Max. The controversial new feature will utilize facial recognition on the front-facing camera. The always-on software will be used to identify who is using the device, similar to how Google Photos identifies people in your photos. (CNET)

 

The clock is ticking to Christmas, popular mobile video sharing app, TikTok, has proven itself a worthy player in reaching the younger audience. Brands like Uniqlo, Chipotle Mexican Grill, National Football League and American Eagle Outfitters are among the first to test the waters of TikTok advertising campaigns. Brands can reach teens via a hashtag challenges, brand takeovers, and test out an in-feed video ad with badge that directs users to an external site to make a purchase. (Mobile  Marketer)

 

Tracking ad reach has finally developed in the connected TV realm. Roku announced a new measurement partnership with Innovid, a video marketing platform. The partners claim that they can tell a brand on which of Roku’s 30.5 million devices their ads are being played on, and exact times, similar to how traditional TV ads are tracked. (Ad Age)

 

Ring doorbell surveillance is securing safety in the suburbs. Doorbell surveillance companies are passively recording and saving the information. Ring has taken advantage of this by developing their neighborhood watch app Neighbors. To further promote safety, and in exchange for promoting Ring products, police officers are given access to a portal where local law enforcement can request surveillance footage from citizens that can be connected to a crime without the use of a warrant. (Wired)

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