Friday Five: May 3 - 9

  • 4375ca54bc742d71b44c90efb7b947f6 Friday Five
  • Readingtime icon Read in: 4 mins
  • by: Rami Sharma

For this week’s Friday Five we bring you the latest technology news, from digital ad revenue surpassing over 170 billion dollars, to Amazon’s new in-car delivery service.

 

Amazon will expand its in-car delivery service which enables consumers to have packages delivered right to their trunk. Amazon plans to partner with Ford and Lincoln to further promote their new service. (The Verge)

 

U.S. digital ad revenues surpass $107.5 billion in 2018 for a 22% year-over-year increase, up from $88.3 billion in 2017. (Mobile Marketer)

 

Coca-Cola has been a pioneer in transforming its packaging into interactive experiences. Coca-Cola will give people a chance to win over 150,000 prizes with their new campaign “Sip & Scan". (Mobile Marketer)

 

Google is upgrading their search capabilities to show search results in augmented reality (AR), helping smartphone users see more vivid imagery when looking for information. (Mobile Marketer)

 

The mobile gaming industry is set to change the way in-game advertisements are displayed. Companies are bringing mobile-first companies into gaming in a bigger way this year, potentially creating new opportunities for marketers. (Mobile Marketer)

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