digital factory: ideas, news, and events

Friday Five: March 27 - 31, 2017

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  • by: Alexis Prousis

March 27-31, 2017

The Industry Just Got New Mobile Location Data Guidelines (Ad Age)
With input from Starcom Media Vest Group, Acxiom, Facebook, Google, Apple and several tech firms that provide location data services, the industry's Media Rating Council has finalized guidelines for an array of location data gathering methods in an effort to provide benchmarks for gauging accuracy and precision.

The Case for a Branded App: 6 Reasons you should have a mobile app for your brand (Marketing Daily)
Digital Factory's own Michael Baer gets to the nitty gritty on why brands need apps. And, as thought leader Joseph Jaffe said: “If someone doesn’t download your app  — or they don’t use it regularly enough — it’s your fault for not giving them a compelling reason to do so.”

Chase experience calls into question effectiveness of programmatic (Marketing Dive)
JP Morgan Chase may have unveiled a fault among the programmatic starts. Chase cut back the number of websites serving its ads programmatically from 400,000 to 5,000 and saw "little change in the cost of impressions or the visibility" of those ads. Hmmmmmm.

Amazon confirms acquisition of Souq, marking its move into the Middle East (Tech Crunch)
Amazon had a good week, a very good week, as it announced Wednesday it would be acquiring Souq, a Dubai-based e-commerce marketplace. With the aquisition Amazon will be venturing into a relatively untapped market of more than 50 million consumers. 

Desire: The New Driving Force for Brands (Brandingmag)
Think about the brands you love or are fascinated by. What is the driving force behind brands converting consumers to purchase, follow, and engage? Brandingmag says desire - one of human's most primal, innate emotions. The desires between people, brand, and place are the drivers.