digital factory: ideas, news, and events

Friday Five: February 26 - March 4, 2017

  • 4375ca54bc742d71b44c90efb7b947f6 Friday Five
  • Readingtime icon 7f6ed98687a2fde2a669bc10ecaf08c2c2652e20d8cb845f194123a080e1f57b Read in: 2 mins
  • by: Alexis Prousis

The desktop’s death has been greatly exaggerated: How it’s holding its own in a mobile world

Mobile usage is growing rapidly, but that doesn’t mean desktop is dying. Most consumer journeys involve cross-device usage now. Marketers have to leverage the strengths and acknowledge the contributions of each device.

 

Study: 55 percent of mobile dollars wasted

Spending more doesn’t guarantee better results. Recent research shows most mobile advertising money is wasted on aspects customers don’t care for. It’s time for brands to do a self-assessment to make sure mobile ads are creating a positive user experience.

 

The future of mobile app development: Omnichannel, cognitive and self-adjusting

Mobile is no longer an isolated channel to reach customers. Now customers are looking for an omnichannel experience. Mobile is complementing what other channels cannot provide and it’s also driving the revolution of technology and social interaction. Read more about how much the future of mobile app development has to offer.

 

T-Mobile USA Is Helping Twitter Break In a New Customer-Service Feature: Custom Profiles for DMs

Customers have no time for chatbots. Good customer service now involves more human interaction than ever. See how T-Mobile is introducing a groundbreaking feature on Twitter that might change the dynamic of online chat between customers and brands in the future.

 

Mobile Video Usage and Advertising Statistics

Nearly half of millennials only watch videos on their mobile devices. Eighty-four percent of a consumer’s time is spent in only five apps. Read more about what, when, how and where consumers are watching mobile video and how marketers can benefit from this trend.