Friday Five: February 26 - March 4, 2017
- Friday Five
- Read in: 2 mins
- by: Alexis Prousis
Mobile usage is growing rapidly, but that doesn’t mean desktop is dying. Most consumer journeys involve cross-device usage now. Marketers have to leverage the strengths and acknowledge the contributions of each device.
Spending more doesn’t guarantee better results. Recent research shows most mobile advertising money is wasted on aspects customers don’t care for. It’s time for brands to do a self-assessment to make sure mobile ads are creating a positive user experience.
Mobile is no longer an isolated channel to reach customers. Now customers are looking for an omnichannel experience. Mobile is complementing what other channels cannot provide and it’s also driving the revolution of technology and social interaction. Read more about how much the future of mobile app development has to offer.
Customers have no time for chatbots. Good customer service now involves more human interaction than ever. See how T-Mobile is introducing a groundbreaking feature on Twitter that might change the dynamic of online chat between customers and brands in the future.
Nearly half of millennials only watch videos on their mobile devices. Eighty-four percent of a consumer’s time is spent in only five apps. Read more about what, when, how and where consumers are watching mobile video and how marketers can benefit from this trend.