digital factory: ideas, news, and events

Friday Five: February 19 - February 25, 2017

  • 4375ca54bc742d71b44c90efb7b947f6 Friday Five
  • Readingtime icon 7f6ed98687a2fde2a669bc10ecaf08c2c2652e20d8cb845f194123a080e1f57b Read in: 2 mins
  • by: Alexis Prousis

YouTube Kills 30-Second Unskippable Mobile Ads for Shorter and More Interactive Formats

Longer isn’t necessarily better when it comes to mobile video. To achieve lower bounce rates and longer overall watch time, YouTube is eliminating their 30 second unskippable mobile ads in 2018 and pushing more engaging ad formats on mobile platforms.

 

Millennials Respond ‘Overwhelmingly’ To Beacon-Triggered Coupons

Businesses incorporate beacon technology in their apps to better connect with customers. But for Millennials, it seems like they really just want the deals. Studies show that millennials have a different focus when it comes to push notifications and a good in-store experience.

 

Brick-And-Mortar Stores Remain Attractive For Impulse Buying — But For How Long?

Though e-commerce is booming at an unbelievable speed, brick-and-mortar stores still have its distinguished advantages over impulse buying. When shoppers are pushing their physical shopping carts down the aisle and seeing different products, the barriers to purchase become low. But this advantage might not last long.

 

This Neuroscience Study Says Ads Are More Effective on Publishers’ Websites Than Social News Feeds

While many brands are trying to make personal connections with customers by spending their ad budget on social media, current studies show that social ads are not as effective as content on publishers’ websites. Maybe it’s time for marketers to rethink their engagement approach.

 

Google's Mobile Search Revenue Grows, and Suggests Higher Mobile Ad Rates Ahead

There’s no slowing down for mobile. Google is seeing a tremendous growth in product listing ads. Mobile ads currently cost significantly less than desktop ads, but the strength of mobile ad sales might signal an increase in both demand and pricing soon.