Friday Five: February 19 - February 25, 2017
- Friday Five
- Read in: 2 mins
- by: Alexis Prousis
Longer isn’t necessarily better when it comes to mobile video. To achieve lower bounce rates and longer overall watch time, YouTube is eliminating their 30 second unskippable mobile ads in 2018 and pushing more engaging ad formats on mobile platforms.
Businesses incorporate beacon technology in their apps to better connect with customers. But for Millennials, it seems like they really just want the deals. Studies show that millennials have a different focus when it comes to push notifications and a good in-store experience.
Though e-commerce is booming at an unbelievable speed, brick-and-mortar stores still have its distinguished advantages over impulse buying. When shoppers are pushing their physical shopping carts down the aisle and seeing different products, the barriers to purchase become low. But this advantage might not last long.
While many brands are trying to make personal connections with customers by spending their ad budget on social media, current studies show that social ads are not as effective as content on publishers’ websites. Maybe it’s time for marketers to rethink their engagement approach.
There’s no slowing down for mobile. Google is seeing a tremendous growth in product listing ads. Mobile ads currently cost significantly less than desktop ads, but the strength of mobile ad sales might signal an increase in both demand and pricing soon.