Friday Five: February 12 - February 18, 2017
- Friday Five
- Read in: 2 mins
- by: Alexis Prousis
While brands are trying to connect with millennials by spending their ad budget on Snapchat, research shows that most users skip these ads in the first couple of seconds. Maybe it’s time for marketers to re-evaluate Snapchat ads.
Mobile apps are more than visual identity serving to build brands while maintaining customer relationships - they are also sources of revenue. A lot of apps are free to download nowadays, so in-app purchases become more important for developers. Here are some tips to create a healthy in-app purchase model.
Ninety percent of all US smartphone owners have used location features on their phones. Brands should remember that location data isn’t automatically available. Customers have to voluntarily opt in to share their data. Read more about why location sharing from a customer is so valuable.
Relevancy is no longer the only magic potion for mobile advertising. Now we value quality more than quantity. See how making an emotional connection with users at the perfect time is also a key element to a successful mobile marketing plan.
Mobile conversions have surpassed desktop conversions this past holiday season. We are used to spending all of our spare time browsing, searching, and sharing on our mobile devices - during commercials or in the checkout line. Time seems to move faster on mobile, and brands should learn to better manage every mobile minute.