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Friday Five: February 12 - February 18, 2017

  • 4375ca54bc742d71b44c90efb7b947f6 Friday Five
  • Readingtime icon 7f6ed98687a2fde2a669bc10ecaf08c2c2652e20d8cb845f194123a080e1f57b Read in: 2 mins
  • by: Alexis Prousis

Nearly 70 Per Cent of Snapchatters Skip Ads

While brands are trying to connect with millennials by spending their ad budget on Snapchat, research shows that most users skip these ads in the first couple of seconds. Maybe it’s time for marketers to re-evaluate Snapchat ads.

 

How mobile app monetization is challenging conventional payment methods

Mobile apps are more than visual identity serving to build brands while maintaining customer relationships - they are also sources of revenue. A lot of apps are free to download nowadays, so in-app purchases become more important for developers. Here are some tips to create a healthy in-app purchase model.

 

Why location data is a cornerstone of enterprise marketing

Ninety percent of all US smartphone owners have used location features on their phones. Brands should remember that location data isn’t automatically available. Customers have to voluntarily opt in to share their data. Read more about why location sharing from a customer is so valuable.  

 

When It Comes To Mobile Advertising, Relevancy Is Not The Only Key To Success

Relevancy is no longer the only magic potion for mobile advertising. Now we value quality more than quantity. See how making an emotional connection with users at the perfect time is also a key element to a successful mobile marketing plan.

 

Moving at a Mobile Minute

Mobile conversions have surpassed desktop conversions this past holiday season. We are used to spending all of our spare time browsing, searching, and sharing on our mobile devices - during commercials or in the checkout line. Time seems to move faster on mobile, and brands should learn to better manage every mobile minute.