Friday Five: November 27- December 3, 2016

  • 4375ca54bc742d71b44c90efb7b947f6 Friday Five
  • Readingtime icon 7f6ed98687a2fde2a669bc10ecaf08c2c2652e20d8cb845f194123a080e1f57b Read in: 2 mins
  • by: Alexis Prousis

Data: Mobile drives majority of Black Friday traffic, but PCs dominate sales
Mobile moved Black Friday sales to an all-time high, yet marketers are struggling to bridge the gap between mobile traffic and conversions. With Micro-fencing, brands can now connect with consumers on an unprecedented, personal level. 

What Marketers Need to Know about Wearable Tech
Dress to impress! Consumers are suiting up with today’s latest wearable technologies. Keep up with these on-the-go consumers via real-time data with Micro-fencing. 

App Makers Getting Smarter With 'Push' Notifications
Don’t push just any notification on consumers! Sending relevant and targeted messages to specific audiences has led to 300% growth in conversion rates.

Beacons are dead,’ says CEO of a retail analytics firm
Out with the old and in with the new. Beacons might be behind, but Micro-fencing is on trend and aligned with current user behavior.  

Uh Oh. Mobile App User Retention Rates May Be Worsening.
App user retention is the name of the game. Mobile app usage is dying over time, so revive your mobile presence with Micro-fencing.  

Panel 4a 75c00011d21860e07a0c5c533345c700f45887384a25c51231008db18380e3c5 Panel 4b d55a36853bd68ac80f3f41ea095e7fbbb7511ddb9540a4b7bbf2690706938cf7 Panel 4c 744cb6b11123a8a669513f48ee5d5beadc04b7bdc49648bb37b322ac5bab5bd1
Panel 0a 5b1902456ab94386e8a92b01f4d7017a247153af5ba9e1857ebe0fe215b976ab