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Friday Five: November 27- December 3, 2016

  • 4375ca54bc742d71b44c90efb7b947f6 Friday Five
  • Readingtime icon 7f6ed98687a2fde2a669bc10ecaf08c2c2652e20d8cb845f194123a080e1f57b Read in: 2 mins
  • by: Alexis Prousis

Data: Mobile drives majority of Black Friday traffic, but PCs dominate sales
Mobile moved Black Friday sales to an all-time high, yet marketers are struggling to bridge the gap between mobile traffic and conversions. With Micro-fencing, brands can now connect with consumers on an unprecedented, personal level. 

What Marketers Need to Know about Wearable Tech
Dress to impress! Consumers are suiting up with today’s latest wearable technologies. Keep up with these on-the-go consumers via real-time data with Micro-fencing. 

App Makers Getting Smarter With 'Push' Notifications
Don’t push just any notification on consumers! Sending relevant and targeted messages to specific audiences has led to 300% growth in conversion rates.

Beacons are dead,’ says CEO of a retail analytics firm
Out with the old and in with the new. Beacons might be behind, but Micro-fencing is on trend and aligned with current user behavior.  

Uh Oh. Mobile App User Retention Rates May Be Worsening.
App user retention is the name of the game. Mobile app usage is dying over time, so revive your mobile presence with Micro-fencing.