The Friday Five: October 23-29, 2016
- Friday Five
- Read in: 3 mins
- by: Alexis Prousis
Global corporations Procter & Gamble and Unilever teamed up with Facebook, Google, and the 4A’s along with several other organizations to battle ad blocking together. This union will monitor ads and score them based on multiple aspects, including creative and load time. It is evident that ad blockers threaten these global corporations, and they’re now aware of how quick ad blocking software is spreading among consumers.
Target is putting their focus on an omnichannel ecommerce strategy this holiday season. The superstore is investing in dedicated store locations, where customers can purchase online and pick up items in store. Target’s “click and collect” method generates the most revenue. This year “Tarjay” is more invested than ever, determined to get people into their bull’s-eye.
Facebook introduced a way to personalize push notifications to consumers based on how they use their mobile apps. Marketers can now send personal notifications to consumers based on their saved payment information, shopping cart data, or rewards status. However, without being able to utilize this additional data, marketers are turning to location-based technology like Micro-Fencing to personalize their messages based on where the mobile user frequents.
Get hyped #BullsNation! As the NBA season tips-off, the Chicago Bulls are looking to personally engage and send targeted messages to consumers. With social and proximity-based targeting, like Micro-fencing, marketers are able to get a better understanding of who their fans are. From merchandise and food items to interactive experiences during game breaks, everything can be done through smartphones. The Bulls are trying to find new way to get fans to opt-in and receive content and offers.
Today, Snapchat makes up 31.6 percent of social network users in the U.S., the majority of which are Millennials and Gen Z’s. With such high consumer traffic, more and more marketers are focusing on digital advertising, investing an estimated $68.2 billion this year alone. Snapchat engages hard-to-reach consumers through multiple channels including the Discover page, sponsored ads in everyone’s stories, and geo-filters.