The Friday Five: October 2-8, 2016
- Friday Five
- Read in: 3 mins
- by: Alexis Prousis
With the announcement of Google’s new mobile phone “Pixel”also comes personalization for voice-assisted searching, virtual reality, artificial intelligence, IoT, and the connected home. Creating a “personal Google, just for you” is Google’s goal - as Google CEO Sundar Pichai puts it.
As geo-fencing continues to evolve, the potential in geo-fencing marketing has no boundaries. By leveraging the power of location, marketers can drive more sales with geo-fencing – and we’re not talking just about coupons and offers. Geo-fencing could enhance the total customer journey from measuring store visits to retargeting.
The world's most popular social networking giant wants to take over peer-to-peer shopping. This week Facebook introduced a new tab in the mobile app which allows users to buy and sell from each other. The ‘Marketplace’ brings convenience and a sense of trust, unlike Craigslist. Every user is able to shop and sell within their group of friends, and they are able to access even more users through location. Will you use Marketplace?
Today’s tech savvy consumers have adopted both online and instore shopping, as 76 percent of mobile location searches result in a store visit within a day. Due to this growing consumer behavior, location management specialist Yext has partnered with Uber to create a seamless process from browsing online to purchasing in physical stores, aiming to generate more frequent and immediate visits.
Canadian fast-food franchise Freshii is attempting to get a new location in Wrigleyville – and what better time to do so. Freshii promises to waive a franchise fee of $30,000 for one Chicago Cubs fan, if the Cubs win the World Series this year. Which is the least Freshii can do, since the last time the Cubs won the World Series was 109 years ago.