The Friday Five: September 18-24, 2016
- Friday Five
- Read in: 2 mins
- by: Alexis Prousis
Interest targeting is a more personal and accurate approach to marketing. Through social media sites Facebook and Twitter, marketers can analyze their target’s interests by monitoring online activity. This allows marketers the opportunity to find interests that align with demographic location, age and gender. Which targeting technique will you use in your future?
Is m-commerce the payment method of the future? Learn about the evolution of mobile payments and the different ways people can pay at retailers. As of June 2016, 40% of consumers were using mobile payments in some form. Will this growth change the way we behave with our technology and payment methods?
The campaigns of Clinton and Trump began with a slow start in mobile. They began running on email and mobile web, unlike Bernie Sanders who was using mobile strategies from day one. The Presidential Elections are 40 days away, and both representatives have finally begun to embrace mobile. By 2020, mobile will be at the center of presidential campaigns—most likely even before candidates start running.
GPS mobile application, Waze, invests in location beacons to eliminate the fear of ‘tunnel blindness.’ The beacons are placed in tunnels to communicate with the app; delivering accurate traffic estimates and updates. This technology has been tested out in tunnels in the U.S. and will soon be implemented in major cities around the world.
Streaming services Apple Music, Tidal, and Spotify are turning a huge profit. These services have more than 18 million subscribers in the first half of 2016, doubling the nine million in 2015. Music subscriptions usually generate the same amount of revenue as online downloads in this converging market.