The Friday Five: September 11-17, 2016
- Friday Five
- Read in: 2 mins
- by: Alexis Prousis
Week of September 12, 2016
With the growth of services like Apple Pay, Android Pay and Google Wallet, mobile banking is more powerful than ever. Advances in biometrics will eventually replace the need to enter pin and security codes. The merger of finance and technology will forever change the way we use money.
Who knew that asteroids could have anything to do with location targeting? But new research indicates that understanding asteroid locations are aiding with targeting consumers, helping marketers predict behavioral patterns.
With the use of wireless connection, retailers can have access to our personal data. The data in turn would allow the brand to have a better understanding of who you are and why you're in the store. This form of customization based on data enables brands the ability to personalize in-store options based on previous orders.
It is estimated that the advertising industry has wasted over $7 billion dollars on digital marketing in 2016 alone, due to the false impressions generated by net bots. Cyber criminals set up networks of bots, to imitate human patterns and interactions with ads, by infecting users the malware without our knowledge. Those impressions you’re buying might not be as inexpensive as you think.
For the first time in 2016, advertisers will spend more on digital media than television. The increase of spending on digital advertising is because of the increased usage of mobile and video. Digital advertising is creating their own opportunities instead of taking them from traditional media.