What can you do with a micro-fence: Pharmacies

  • C436dc974a7ce10c47fc6defa0deb465 Micro Fence
  • Readingtime icon 7f6ed98687a2fde2a669bc10ecaf08c2c2652e20d8cb845f194123a080e1f57b Read in: 2 mins
  • by: Alexis Prousis

With flu season right around the corner, pharmacies are spending resources and dollars activating marketing strategies to drive vaccination visits. 

Using micro-fencing, pharmacies and drug stores (e.g., CVS, Target, and Walgreens) can deliver content and offers to potential visitors based on where they are, who they are, what they do — all with the goal of driving shoppers into the store for a flu shot and then purchasing other needed items along their shopping journey. 

For example, imagine delivering a notification that says “Sam: The last time you had a flu shot was 2 years ago! Come into Chicago & Orleans and get one now!" Or "Get a flu shot at our State & Randolph store now and get 10% off the rest of your purchases" .

The message is powerful; the message has meaning; and the message engages.

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