The Friday Five: September 4-10, 2016
- Friday Five
- Read in: 2 mins
- by: Alexis Prousis
Week of September 5
How can you leverage consumer needs with the needs of your business? Focusing on micro-moments is the perfect solution. Companies like CVS are creating apps to give consumers what they want like – think mobile loyalty programs – and in return CVS gains access to consumers’ behavior.
Fashion mavens rejoice...New York Fashion Week is here and is better than ever! Brands like Tommy Hilfiger and Rebecca Minkoff are using social media platforms such as Facebook and Snapchat to not only bring Fashion Week to fashionistas who cannot make it to this year’s shows, but also letting them purchase what they see on the runway in real-time. Like. Click. Add to Cart. Buy.
Football season is finally here, and now NFL fans have even more opportunities to be a part of the game. NFL is amping up their marketing strategy by adding digital platforms. They are incorporating Snapchat filters and emojis with Twitter hashtags, so make sure you’re using them in abundance come Sunday!
The ads you see on the street will start looking back! M&C Saatchi teamed up with ClearChannel and Posterscope to bring outdoor advertising to life. These digital posters will be able to know how many people engage, and what ads are more effective. The AI will know what ads get the most attention, and then be able to produce content based on previous ad performances.
It’s September and that means it’s iPhone to debut. Apple unveiled its newest wonder this week, and one issue people can’t seem to get over: no more headphone jack. But don’t worry, Apple offers an adapter, and a new alternative: wireless EarPods.