digital factory: ideas, news, and events

The Friday Five: September 4-10, 2016

  • 4375ca54bc742d71b44c90efb7b947f6 Friday Five
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  • by: Alexis Prousis

Week of September 5

How ‘Micro-Moments’ Changed The Marketing Game For Booking.com, CVS

How can you leverage consumer needs with the needs of your business? Focusing on micro-moments is the perfect solution. Companies like CVS are creating apps to give consumers what they want like – think mobile loyalty programs – and in return CVS gains access to consumers’ behavior.

As Digital Overturns New York Fashion Week, Here’s What to Look Out For This Season

Fashion mavens rejoice...New York Fashion Week is here and is better than ever! Brands like Tommy Hilfiger and Rebecca Minkoff are using social media platforms such as Facebook and Snapchat to not only bring Fashion Week to fashionistas who cannot make it to this year’s shows, but also letting them purchase what they see on the runway in real-time. Like. Click. Add to Cart. Buy.

Technology Meets the Real World - NFL Goes Digital

Football season is finally here, and now NFL fans have even more opportunities to be a part of the game. NFL is amping up their marketing strategy by adding digital platforms. They are incorporating Snapchat filters and emojis with Twitter hashtags, so make sure you’re using them in abundance come Sunday!

How Artificial Intelligence Is Evolving Outdoor Advertisements

The ads you see on the street will start looking back! M&C Saatchi teamed up with ClearChannel and Posterscope to bring outdoor advertising to life. These digital posters will be able to know how many people engage, and what ads are more effective. The AI will know what ads get the most attention, and then be able to produce content based on previous ad performances.

Jet-black Apple iPhone 7 is here with a water-resistant body, better cameras, 256GB capacity -- and no headphone jack (hands-on)

It’s September and that means it’s iPhone to debut. Apple unveiled its newest wonder this week, and one issue people can’t seem to get over: no more headphone jack. But don’t worry, Apple offers an adapter, and a new alternative: wireless EarPods.