digital factory: ideas, news, and events

The Friday Five: August 28 - September 3, 2016

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  • by: Alexis Prousis

The Week of August 28, 2016

Here's How Brands Can Connect With College Students Throughout the School Year By Katie Richards

As students get ready to go back to school, brands are looking to connect during key milestones in a student’s academic journey. Global media agency UM has partnered with online textbook rental Chegg to align with defining moments in the college experience. Whether it’s the student’s first time signing a lease, going on a big trip, or landing their first internship, brands are eager to be there too!

 

Brick-and-Mortar Retailers Must Innovate to Flourish in a Digital World By Daniel Black

Brick-and-mortar retailers are here to stay. In fact, according to the U.S. Census, 92% of purchases are made offline. So, why are consumers continuing to shop at brick-and-mortars? Marketers are being smarter with how they use mobile technology and digital signage. So don’t say goodbye to your favorite brick-and-mortars just yet.

 

3 Ways B2B Mobile Apps Can Help Your Company Grow by Brett Spiegel

Want your company to grow faster? B2B mobile apps can make ordering and reordering more manageable by streamlining the ordering process. Another important factor is empowering your sales team, and giving them direct access to CRM and sales information through apps. Plus, making the user experience simplified will only make it easier for businesses to connect.

 

Game, Set, Match: 2016 US Open Serves Up Mobile Experiences to Fans By Elizabeth O’Brien

Headed to Flushing Meadows? Don’t forget your mobile device. During the two week tournament, fans will be looking for new ways to experience the tennis, and a lot of it will be via mobile. Last year there were 5.6 million unique users across the U.S. Open mobile platforms, and this year that number is expected to increase. For the last grand slam of the year,  SlamTracker and Watson are working with the event’s mobile platforms to bring the tournament closer to fans by giving them real-time information, videos, statistics, and much more.

 

Travel Apps In 2016: It’s Time To Get Personal By Michael Arner

That heavy travel book you swear by may start taking a back seat to travel apps. Consumers, especially travelers, rely on getting information instantly. If you cannot provide them with what they want, then they’ll move on to the next source. Apps must be functional and offer immediate value in order to get travelers to use them.