February 7 - 13

  • 4375ca54bc742d71b44c90efb7b947f6 Friday Five
  • Readingtime icon 7f6ed98687a2fde2a669bc10ecaf08c2c2652e20d8cb845f194123a080e1f57b Read in: 4 mins
  • by: Karolina Bacewicz

Inventor Lonnie Johnson is granted overdue royalties from toy brand giant, KFC introduces Beyond Meat chicken nuggets, and Snapchat reveals Q4 revenue, this and more on this week's on the Friday Five blog!

 

Lonnie Johnson, inventor of the Super Soaker, Nerf guns and founder of Johnson Research and Development Co, was awarded  $72.9 million on Wednesday from a royalty dispute with Hasbro toys that’s been ongoing since February 2019. Hasbro owes Johnson in underpaid royalties from the Nerf toy line from 2007 to 2012, according to King and Spalding and A. Leigh Baier P.C. law firm, who represented Johnson. (Black Culture News)

 

Research by EMarketer reveals that shopping via smart speaker has not grown as quickly as earlier projected. The research company cut its original forest of purchases through smart speakers from 23.6 million to 21.6 million. Consumers are resistant because of fear of privacy and payment security. With the adjustment, there will only be a 18% rise in smart speaker buys from 2019 and it only takes up 11% of the digital purchasing market. (Mobile Marketer)

 

Byte, the short form video sharing app, a direct competitor to TikTok and reboot of Vine, has shared details about its partnership program. Byte says that the long term plan is to have the majority of its ad revenue go to its creators and a small portion will go towards operation costs. Since the creation of Vine, short video content creators have been looking for ways to monetize their content outside of collecting fractions of pennies off of the ads that run on the app, similar to YouTube’s partner program. (The Verge)

 

The next fast food chain taking on Beyond Meat options is KFC. KFC is launching a pilot in the midwest of their Beyond Meat chicken nuggets, providing a meatless and boneless option. Beyond Meat supplied the chain with enough of the meat replacement to pilot in 66 stores and chief executive at Beyond Meat says that his company has the potential to meet the supply to meet demand of all KFC US locations. (Tech Crunch)

 

Advertisers spent heavy in Q4 on Snapchat, the company reveals that revenue 44% year over year and hit a record high of $561 million over the last holiday season. The image-messaging app went by 8 million daily users and average snap per user expanded 23% to $2.58 in Q4. (Mobile Marketer)

Panel 4a 75c00011d21860e07a0c5c533345c700f45887384a25c51231008db18380e3c5 Panel 4b d55a36853bd68ac80f3f41ea095e7fbbb7511ddb9540a4b7bbf2690706938cf7 Panel 4c 8466b611c8c5e90f8f233d5b2491dd9eceb61d591877fa69246dbabda480aa99
Panel 0a 5b1902456ab94386e8a92b01f4d7017a247153af5ba9e1857ebe0fe215b976ab