January 10 - 16
- Friday Five
- Read in: 5 mins
- by: Karolina Bacewicz
We talk taglines, Twitch livestreaming, tech innovation and much more in this week's Friday Five blog!
Taglines are back- for Pepsi. This week, Pepsi launched the brand’s newest campaign with its first tagline in 20 decades: “That’s What I Like.” The campaign released during the Golden Globes and during NFL playoff games. The ad captures the essence of the “dance like nobody's watching” sentiment by showing a man dancing wildly and then revealing that he is at a basketball game and being shown off on the jumbotron. (Fast Company)
Online streaming continues to take over broadcast as Amazon-owned Twitch announces that live-streaming of the NFL’s “Thursday Night Football” on the platform, rose by 45%. Viewers can watch the content directly from the NFL Twitch channel or can “co-stream” by watching another creator’s live reaction to the game on their channel. “Thursday Night Football” makes up 50% of the total watched time of televised broadcasts on Twitch and receives 10.8 million views. (Mobile Marketer)
The CES (formerly Consumer Tech Show) 2020 has taken over Las Vegas this week, revealing the tech innovations of the everyday person’s dreams. Here is a shortlist of the most interesting and long-anticipated releases:
Twitter introduced a new feature. No, you still can’t edit tweets, but you can now edit who can reply to them. The feature allows you to limit your tweet replies to followers, to only who is mentioned in the tweet, or bar anyone from replying at all.
Messenger app, WhatsApp, set a record on New Year’s Eve. Over 100 billion messages were sent, the highest number of messages sent in the app’s 10-year existence. Of all of the messages sent, the United Kingdom made up 900 million, and about 15 million of the messages sent were photos. (Sky News)
2020 rings in a new decade and a presidential election year in the US. Popular music streaming service, Spotify, is exercising its right to remain silent by pausing all political ads, starting this week on the ad-supported tier and Spotify exclusive podcasts. The platform says it does not have the proper resources to vet such ads. Both political parties have bought space on the platform. Spotify has not released revenue generated by political advertisements. (The Verge)