Jan 3 - 9

  • 4375ca54bc742d71b44c90efb7b947f6 Friday Five
  • Readingtime icon 7f6ed98687a2fde2a669bc10ecaf08c2c2652e20d8cb845f194123a080e1f57b Read in: 4 mins
  • by: Karolina Bacewicz

Happy New Year! We're back and we're talking industry trend predictions for 2020. Here's a top five count down for this week's Friday Five blog. 


5. Niches

Niche media subscriptions took over in 2019. From popularization of direct donation to micro creators through Patreon, and other crowdsourcing tools, to big-name media companies monetizing their owned media. Media companies and brands are narrowing focuses on loyal paying customers along with traditional marketing and advertising efforts. (Wistia)


4. Native Ads

Native advertising will continue to take over into the next decade. Creating content that matches brand story and doubles as strategic marketing fits well into the online and social media marketing blueprint. Investing time and effort into social media presence, website development, blogs, and augmented reality will provide swiftness and improve usability for consumers and potential business. (Exchange Wire)


3. Augmented Reality (AR)

AR, in social media use, was popularized through Snapchat lenses. The trend continued into marketing and advertising in the past year. About 70% of Snapchat's users play with its AR features every day, according to Snapchat's company metrics. Entire campaigns surround the use of AR lenses on platforms like Snapchat, Facebook Stories, Instagram Stories, and now TikTok. Brands have launched mobile-based campaigns that require scanning products for promotions or themed AR content, filters (or lenses), and games within filters. (Mobile Marketer)


2. Personalization 

It's all about personality. According to recent studies: 80% of consumers are more likely to do business with a company that offers personalization through marketing and products, and 90% of consumers claim that personalization appeals to them. Personalization can be implemented through niches, native advertising, augmented reality and geolocation marketing. Personalization of your brand's content, but making sure that content feels authentic and personal to your desired audience. (Single Grain)


1. Geolocation Marketing

Location-based marketing has consistently increased in use and value over the last few years. In 2020, eMarketer predicts that location-targeted ad spending will be equal to $31.1 billion. Of the 24% of marketers using location data for measurement and attribution, 51% of those plan to increase their use of location data in the next year. Geolocation marketing includes mobile audience targeting and real-time location targeting. (B2C)



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