November 15-21

  • 4375ca54bc742d71b44c90efb7b947f6 Friday Five
  • Readingtime icon 7f6ed98687a2fde2a669bc10ecaf08c2c2652e20d8cb845f194123a080e1f57b Read in: 4 mins
  • by: Karolina Bacewicz

Google is tightening up security for Google Play users, Roku remote app now available on Apple Watch and much more on this week’s blog!

 

Google has partnered with three security companies to create the App Defence Alliance. The goal of the security is to ensure that apps that are brought into the Google Play store are not potentially harmful to Android users. Over the past year, Google has been cracking down on app developers that use shady ad practices with another program, Google Play Protect. (The Verge)

 

The Apple Watch is bringing the Roku remote to your wrist. The Roku remote app allows you to control your Roku connected TV, just like the phone app, but condensed into a smartwatch format. With the Roku Apple Watch, you can play or pause what you’re watching, there is a home button, the “OK” select button, a back button and selection arrows. The app also has a feature where you can organize and launch your favorite channels. (Tech Crunch)

 

Google is helping retailers target local consumers this shopping season with location-based shopping campaigns. The shopping trend has moved from in-store to online and mobile purchasing, especially with the buy online, pick up in store (BOPIS) feature brands and retailers have been pushing more recently. Stores like Saks Fifth Ave and Sephora are promoting local campaigns with geolocation, after Saks tested targeting local shoppers and saw success last year. (Mobile Markerter)

 

The nostalgia trend has hit the mobile phone market. The beloved Motorola Razr of the early 2000s is back- as a foldable smartphone. Yes, the flip phone opens up into a 6.2-inch touch screen Android smartphone using an impressive hinge allowing the phone to open up perfectly straight. The new Motorola Razr has a price tag of $1,500, not too far off the price of the iPhone 11 Pro Max. (C Net)

 

Nike is pulling out of Amazon as an official wholesaler of their clothing and shoe products to focus on their e-commerce and mobile sales. Nike entered the Amazon market in 2017 and worked hard the past couple of years to control unlicensed third-party sellers of their products  to revert sales back to the brand. Nike is reducing down to only 40 licensed retailers. (The Verge)

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