November 8-14

  • 4375ca54bc742d71b44c90efb7b947f6 Friday Five
  • Readingtime icon 7f6ed98687a2fde2a669bc10ecaf08c2c2652e20d8cb845f194123a080e1f57b Read in: 4 mins
  • by: Karolina Bacewicz

Adobe AI cameras, AR gaming, Twitter topics and much more! In this week’s installment of the Friday Five. 

 

The new way to awareness is through events. Burger King partnered with Activision Blizzard and Grub Hub to recreate the Burger Town restaurant in Activision Blizzard’s popular “Call of Duty: Modern Warfare” video game. The Burger King restaurants were adapted into gaming hubs and Grub Hub was offering free delivery on meals inspired by the restaurant in the game. This trifecta awareness campaign was designed by all three brands to bring together their younger target audience and create a seamlessly integrated activation. (Mobile Marketer)

 

Miller Lite recently launched an “unfollow” campaign, offering free beer to people who unfollowed their social media accounts, in an effort to reimagine their “It’s Miller Time” campaign by encouraging people to ditch social media for social interaction. Competitor, Natural Light, fired back at the campaign by offering cashback on their product if they could prove they have unfollowed Miller Lite. Beer consumption took a hit in 2018, especially in legacy brands, the hope is for engagement through social media campaigns will also serve as a reminder. (Mobile Marketer)

 

Niantic Labs have launched a live augmented reality multiplayer option, Buddy Adventure, to the Pokemon Go game app. Niantic’s Neon multiplayer AR technology allows two separate devices to create interactive AR objects within the same frame so both players can see the AR objects through iOS and Android camera lenses. This will allow players to go on adventures together. (The Verge)

 

Twitter is set to roll out the Topics feature they teased over the summer, very soon. The Topics feature will allow you to curate your timeline feed better to receive the news and content in the topics you are most interested in. You will be able to follow up to 300 topics and you will be shown accounts you do not follow, but share content related to the topic you subscribed to. (9 to 5 Mac)

 

Instagram and Snapchat have changed the game in photo editing by the very nature of the “instant” and “snap” in their names. Photos are now taken, edited and posted in the same app, all by a single user. Adobe’s new Photoshop Camera is an AI equipt photo-editing app for iOS and Android that allows you to take a picture or upload one and it will analyze it and then offer you possible enhancements that could be made to it. Unlike other photo-editing apps, actual Photoshop tools and enhancements are now available in the palm of your hands. (Tech Crunch) 

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