Friday Five: October 11-17

  • 4375ca54bc742d71b44c90efb7b947f6 Friday Five
  • Readingtime icon 7f6ed98687a2fde2a669bc10ecaf08c2c2652e20d8cb845f194123a080e1f57b Read in: 4 mins
  • by: Karolina Bacewicz

In this week’s Friday Five, we look into how Google and other brands are using augmented reality to ease the online shopping experience, how Apple is better integrating its products, and more! 

 

Google announced updates to its e-commerce platform, Google Shopping, and it’s visual search with a camera feature, Google Lens. Lens is a feature that allows you to scan or screenshot a photo of a clothing product and then search it to see how that product is styled. This move will get Google ahead of the crowd on gathering insights for this holiday shopping season in the e-commerce market. (Mobile Marketer)

 

NextTech AR Solutions is making augmented reality more readily available in e-commerce. The digital storefront will be able to offer a try-it-on feature for eyewear, to jewelry, and anything else that consumers would prefer to touch or try on before purchasing. Numerous brands like Warby Parker, Sephora, Amazon, and IKEA have similar features that allow you to see the product on you or in the space it may occupy. Online purchasing has changed retail, but the try on and return feature remains an inconvenience, with AR more readily available, the hope is to eliminate that. (ZD Net)

 

Pinterest has introduced Shop the Look ads in a new collections format for mobile. This will allow brands to showcase multiple products in a single advertisement and then provide a website for the call to action. The feature will have a few products available on the initial ad and will allow clicking to view more and then also direct the viewer to the website. Pinterest is also looking into revamping brand profiles to provide exclusive features to make product features front and center. (Mobile Marketing Magazine)

 

Last year, Apple allowed for IPad apps to cross over to Mac, allowing for app developers to work seamlessly on their products. Now, Apple will be offering the reverse with Catalyst, converting Mac apps to IPad. This development is moving towards Apple’s greater goal for developers to be able to build an app once and then have it work on Apple iPhones, IPads, and Macs without issue. The only critique is the need to repurchase the apps from IPad to Mac and vice versa. (Ad Age)

 

Instagram is getting rid of the infamous Following tab in the notifications section. The Following tab allows you to see who your followers have been following and your followers’ interactions with other accounts. For the savvy social media user, it is obvious why this feature would be problematic and how it would ruin relationships. Those who were using the feature were using it were potentially using it for stalker-like behavior. Instagram told BuzzFeed News they were getting rid of the feature because not many people were using it. (Engadet) 

 

 

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