Friday Five: December 14 - 20
- Friday Five
- Read in: 4 mins
- by: Rami Sharma
For this week's Friday Five, let's take a look at some of the latest technology news on cashier-less stores, applications, and location-based technology helping businesses target the right consumers.
Amazon Go has successfully launched their brick and mortar stores in major cities. Now Amazon wants to expand their cashier-less store concept at airports.
With consumers taking their shopping sprees online, Adobe Analytics has predicted that online sales are on track to break record number sales this holiday season.
Location-based technology is a must for businesses to understand and connect with their target audiences with relevant content in the near future. Location-based ads have proven to be up to 12 times more cost-effective than bidding for keywords - regardless of industries.
Geolocational-based advertisements are continuously proving to be successful in increasing engagement with consumers. Dealerships can use customized content to target consumers in their local markets who are visiting their competitors.
A local law enforcement department in Florida has launched a new app for parents, teachers, and students to report tips and receive alerts. The Sheriff's Office can send out pulse alerts through the app using geo-fencing notifications, where deputies can notify people in a specific area about an incident.